TikTok is introducing a updated setting that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the company revealed that it now features in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a global release. This shift comes amid a increase in AI content, driven by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this output is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, from AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its app tagged as artificially created. Collectively, more than 100 m videos are uploaded to the platform daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of artificial media they see by using the “manage topic” option in the app and choosing AI-made media. Other topics that currently be modified under the setting cover news, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige content makers to label “realistic” artificially created content, and it bans harmful fake videos of celebrities or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.
Additionally, the app will from now on attach an “AI-made” label to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is designed to stop users from seeking to evade the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2 million educational fund for professionals and groups to create learning resources about using AI responsibly. This project will support educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has justified its content review process, following debate over proposals to lay off hundreds of safety staff in the UK. TikTok is set to reduce hundreds of positions in its content moderation department in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most graphic content ahead of it has to be seen by people. The platform announced a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is making a difference work at speed.”
